Pokerstars Partner With England Rugby Football Union
October 21, 2009
The worlds largest online poker room Pokerstars has teamed up with the England international rugby union team, offering the side a 2 year sponsorship deal.
The sponsorship agreement will see Pokerstars place prominent branding around Twickenham Stadium, home of the nations rugby union side as well as advertisements within the programmes that are placed on sale at each game that is hosted at their stadium.
The sponsorship will see Pokerstars place their name into a list of large brands that have entered into agreements with the english national side, alongside the likes of Nike, O2 and Emirates Airlines.
Pokerstars Regional Director, Julia Tasker spoke out about the new agreement that is due to start next month, saying “This two-year sponsorship deal will continue to associate the PokerStars brand to premier sporting events and talent, whilst also enabling rugby fans to interact with the world’s premier online poker room in live environments.”
With Pokerstars speaking out about the deal it was only fitting that the english based Rugby Football Union (RFU) also issued a comment about the new partnership, with Paul Vaughan, Business Regional Director saying “It is always exciting to welcome a new partner to the RFU family. The growth of the game over the past few years has deepened and broadened our supporter base both at matches and through our supporter clubs and as a result our rugby watching audience is a perfect match for brands like PokerStars. We are looking forward to working closely with them to help them meet their sponsorship objectives.”
Pokerstars look dead set on becoming the number one online poker room across the world in more of a scale than they already are, already having over 20 million members on their site.
The introduction of the branding at major sporting events such as rugby union will be sure to increase the popularity of the Pokerstars brand.
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