World Series of Poker Brand Owners Go Interactive
May 28, 2009
News within the past week has confirmed the thinking of media and insiders of Harrah’s Entertainment about the company looking to move into the interactive ages.
The confirmation that the company have now contracted the former CEO for PartyGaming, Mitch Garber, after weeks of speculation and rumours now adds strength and true to the thoughts of the media.
Garber, was responsible for helping to create PartyGaming into the huge online betting name that they are now and Harrah’s will be looking to use his knowledge and experience in the online marketing fields to boost their fight on the online world.
The aim for Harrah’s Entertainment is to use the experience of Garber in a bid to increase and promote the World Series of Poker brand even further, giving the brand a higher visibility level in what is seemingly a very competitive market.
Harrah’s Entertainment CEO and Chairman Gary Loveman issued a statement on their website saying
Harrah’s is taking a proactive approach toward international and interactive expansion, it is important we position ourselves to explore new markets as well as new technologies with our best in class brands.
Further rumours about the next move of the brand are already in circulation, with the strongest been that they will be looking to create an online poker room that will be available to players across Europe.
With the size of the reputation that the brand already carries due to its huge live tournaments, the possiblity of this site becoming a very quick contender for becoming one of the biggest online poker rooms on the internet is definitely one that should not be written off.
Although the online poker room creation has not yet been revealed by Harrah’s Entertainment nor is it thought to have been discussed at this moment in time, players are already talking about becoming some of the first to place their chips at the virtual felts there, leaving their current poker room due to she draw factor that the site offers.
Should the brand move into creating the online poker room, the promotions for their live tournments will definitely become a huge hit but could this pose an issue for existing online poker rooms who are offering packages and seats into the live tournaments? Will the brand decide that they should take the exclusive rights to been able to offer such prizes?
Only waiting to find out what the brand has planned will confirm or deny the flood of rumours that come with such huge poker industry news.
We will definitely be following this one, so why not sign up to our feed to be kept up to date on this topic?
Comments
Got something to say?
Advertisement
